How leads are generated
First, we develop a web site for a specific city. These web sites are highly promotional of the area. They do not sell anything. Next, we prominently position each of these sites throughout the major Internet databases, e.g. Google, Yahoo!, Bing, etc. In addition to optimizing these sites for people researching a relocation to their respective cities, we use pay per click advertising to ensure the site gets found.
Once they are on the site, we do not scare them away with a sales approach. Approximately one in twelve to one in fifteen, depending on the site, will ask for a relocation package. These are the people who are serious about moving. In addition, they are open to getting help. Now that their contact information has been captured, we visually inspect each lead to make sure that it appears to be a legitimate inquiry.
Before we send the lead out, we compare their information with www.free411.com in an effort to correct transpositions and or add an additional number to the lead. Once completed, the lead is sent to one agent. Below is a list of some of our web sites: